About the roundtable
Digital transformation is changing the way businesses in every industry operate, and it should be treated as an ongoing fundamental shift for the entire organization. How can businesses benefit from the product mindset amidst this shift?
Register now to join the discussion - or to receive the recording if you can't attend it!
What we covered:
- How digital transformation is changing the business culture of organizations
- Why being data-informed is important in product management and digital transformation
- The benefit of shifting from output-focused to outcome-focused product management
Meet our speakers
John currently works as Product Evangelist at Amplitude where he coaches hundreds of customers on being more impact focused. As a former UX researcher, a product manager, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products.
Inês is an entrepreneur who has been working with start-ups and scaleups, focusing on product innovation and transformation initiatives. Covering multiple business areas, Inês has led product teams and coached leadership teams, through implementing discovery and delivery programs, along with creating professional development programs.
Malte is the co-founder of airfocus and Head of Product of airfocus by Lucid. His journey started as a product manager seeking a better tool, and now airfocus is trusted by hundreds of customers, helping them build the right products and deliver greater value.
More events

Webinar
Rec. Jul 15th 2026AI-proof product management: What leaders should leave in the past to survive the future
Join product leadership advisor and coach David Pereira for a blunt conversation on what it takes to stay relevant in the age of AI: what to leave behind, what still matters, and how to build product teams that don’t just survive AI, but thrive with it.

Webinar
Rec. Jun 04th 2026Fast is easy. Building the right thing isn’t. Meet the new airfocus: Built for alignment in an AI-first world.
Building fast is no longer the hard part. Aligning on what to build and why is. Join us for a first look at the next generation of airfocus: The structured foundation for product organizations that need more than speed.

Webinar
Rec. Apr 15th 2026Show me the numbers! The product ops ROI conversation every senior leader needs to have
Ross Webb and Hugo Froes unpack what ROI really means for product ops, from the boardroom to the day-to-day: the metrics, trade-offs, and proof points that actually move the needle when it's time to justify, or expand, a product ops investment.
Explore how airfocus can support your team





