Salesforce for airfocus
Seamlessly import Salesforce cases and opportunities as items to airfocus to inform product discovery and prioritization.

The world's biggest and best product organizations trust airfocus & Lucid
Centralize inputs from Salesforce to airfocus and inform product discovery

Streamline your workflows
Keep information in sync by linking high-level product strategy with customer feedback. Easily gather feedback and opportunity data directly from Salesforce to airfocus and inform product discovery.

Centralize feedback all in one place
Ensure that no information gets lost by collating feedback from Salesforce in one organized inbox on airfocus. Easily process feedback together with your whole team.

Empower teams to deliver the best solution
Turn valuable feedback into insights by linking customer feedback ideas, opportunities, or features. Facilitate teams with added context around business value and priorities to inform decisions that were made.
How it works

Select and map specific fields to be synced to airfocus
Select one or multiple Salesforce fields from your opportunities or cases to by synced with airfocus. You can decide how those fields will be mapped against your airfocus fields.

Import additional customer and opportunity data
You have the option to import additional customer data like revenue or size to airfocus by mapping the corresponding fields. All fields are synced one way from Salesforce to airfocus.

Generate insights by linking Salesforce conversations to problems
Highlight and create insights with the feedback gathered from your Salesforce cases. Connect them to ideas and opportunities on airfocus to inform product discovery while keeping customers at the center of your product.

Close the feedback loop and communicate with customers
Customer-facing teams talk to users all day long. The Salesforce integration enables you to proceed with feedback easily and understand where it originates from, allowing you to get back to the customer who requested it and close the feedback loop.

With airfocus, we built a unified setup for 32 products and over 300 services in just 12 months (instead of 2-3 years). The power of the tool helped us navigate this complex transformation by providing constant clarity around our product vision & strategy.

Craig Unsworth
CPO - Papirfly

airfocus stood out for its robust EU-based hosting. Its flexibility has allowed us to streamline our product management across multiple teams, ensuring our data stays protected while adapting to our unique requirements.

Oliver Mitchell
Product Ops Manager - Oodrive

To have something like an MCP on top of airfocus, on top of all of that rich data that we've got, is game-changing.

Chris Micklethwaite
CPO & CTO - Visit Group


Nathan Thomas
Head of Product - Ricoh Europe

With airfocus, we built a unified setup for 32 products and over 300 services in just 12 months (instead of 2-3 years). The power of the tool helped us navigate this complex transformation by providing constant clarity around our product vision & strategy.

Craig Unsworth
CPO - Papirfly

airfocus stood out for its robust EU-based hosting. Its flexibility has allowed us to streamline our product management across multiple teams, ensuring our data stays protected while adapting to our unique requirements.

Oliver Mitchell
Product Ops Manager - Oodrive

To have something like an MCP on top of airfocus, on top of all of that rich data that we've got, is game-changing.

Chris Micklethwaite
CPO & CTO - Visit Group


Nathan Thomas
Head of Product - Ricoh Europe
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